Kama Marketing

jo-ans papers Launches New Website

Craig — Thu, 26 Apr 2012 22:13:38 +0000

With years of experience helping South Florida find unique gifts, accessories and stationery jo-an’s papers is one of those stores that has a special feel and great customer service when you walk inside. Unfortunately, their website didn’t feel the same. Now they have launched a website where they can keep their customers current on the latest styles, the newest gift trends and classic invitations. They’ve supplemented the web site with a makeover of their Facebook page because they know their customers are busy and may not check both places. The response has been exciting and we can’t wait to see all of the items as they come into the Lauderdale-by-the-Sea store.

Content drives search engine ranking

Craig — Wed, 29 Feb 2012 19:03:41 +0000

If you’re not following a lot of the changes with the search engines these days then you’re missing a great new direction. Gone are the days when you tried to “fool” the search engine into moving your page higher up the rankings (well, some are still trying to do that.) The search engines catch on really quickly to these loopholes and close them down.

Now the emphasis is right where it should be. Content. If you have fresh, regularly updated content that is focused on topic(s) that you claim to be the expert on then you are probably going to satisfy the searchers looking for your topic. The search engines (primarily Google) have finally realized this and, more importantly, found ways to measure and rank freshness. There goal is to deliver the best answer to the search question in the quickest way possible. (Yes, their real goal is to sell advertising but if they do the delivery right then more people come back and the advertisers come back too.)

If you don’t have time to keep your site current hire help. If you can’t write effectively then hire a copy writer, make changes and updates to your site every day. And not just on the home page or the blog page. Make sure that ALL of your site gets a little love regularly. The search engines and your readers will appreciate it and come back more often.

Social Media Return on Investment

webfarm — Tue, 07 Feb 2012 22:19:54 +0000

There is a lot of buzz about utilizing Social Media (Facebook, Twitter, YouTube, FourSquare, etc.) in your internet marketing campaign. My main response is, “How does it make money?” I’ve seen some people do social media really well. My client Marina Anderson (www.medusirena.com) does a phenomenal job of posting to numerous social media outlets, monitoring those outlets to make sure that nothing is getting out of hand and keeping people really excited when she posts. More often than not though I see people do social media really badly.

The key to social media is relationship building. As one of my RSS feeds put it, “Show, Share but don’t Shill.” It isn’t about selling stuff as much as it is about keeping your target audience engaged and remembering your name. If you are selling something every time you post to Facebook then your friends will start dropping off. If all of your e-mails are announcing a sale or a coupon then how are your different from a coupon pack that arrives in the mail and goes into the trash? Most people will just unsubscribe.

However, if you sent out e-mails that have free helpful tips or educational short articles then your reader perceives value. If your posts entertain with funny cartoons, pictures or videos then you even have the chance to go viral. And if your content on your website is always changing and fresh and interesting then people will want to stop by and see what is happening with you and your company.

Lastly, most social media is free to utilize. Which means that the social media provider is selling the ads and trying to make the money with the page or e-mail. They have very little interest in allowing you sell something through their site without you paying them for advertising. Ever notice how hard it is to get your webpage address linked to a video on You Tube? They don’t want the viewer to leave the site. They are perfectly happy with you spending the resources to produce the video, posting it on their site and then they get the traffic while people log in and get entertained with your video.

Be careful and be strategic. Use the social media outlets to build relationships, provide value and keep your name in front of customers and potential customers. Once you start using social media keep at it because most experts agree that it is better to not do social media at all than to do it badly. Best of luck.

Pride Cheerleading is updating to WordPress

webfarm — Tue, 07 Feb 2012 22:16:36 +0000

Pride Cheerleading is dynamic group of young men and women who are involved in competitive cheerleading in the Florida market. This audience is always texting, e-mailing, photographing and updating Facebook. To keep the site current the old HTML version wasn’t working.

We are in the process of keeping the continuity and equity that they have built over the past two years while adding functionality with WordPress’ inherent inherent ease of posting news and photos. Watch http://www.pridecheerleading.net and see the new and improved web site in the coming weeks.

Hey Sugar Bakery

webfarm — Tue, 07 Feb 2012 22:15:15 +0000

Rebuilding the website for Hey Sugar Bakery in New York city. Chef Chad Orlando is gearing up for an exciting year with many television appearances and special events planned. To keep up with all of these exciting activities we are re-building his web site in WordPress to allow for more timely updates. We’re adding in a photo gallery of customer’s cakes and special treats. We’re also adding in Social Media buttons as Chef Chad has an active Facebook following and is now starting to Tweet.

Watch http://www.heysugarbakery.com for a similar look to his old site but new functionality and ease in updating the site.

“Build it and they will come” Doesn’t Work

webfarm — Tue, 07 Feb 2012 22:07:44 +0000

Many people realize that that need to be “on the web.” They spend some time, hire someone that knows html and get their site up and running. And then……nothing. You have to direct people to your site. If you’re not using your web address as your e-mail address (Craig@kamamarketing.com) then you’re missing traffic. If you’re web site is not on your business card then your missing business. If you’re not sharing links with other businesses that you know you then you’re missing improving your rank on the search engines. If you aren’t linking to your website with all of your e-mail communication then you are making it difficult for readers to find their way to your site.

At Kama Marketing we can help you maximize these chances to get your visits to the web site increased. E-mail us today and we’ll take a look at your site and help you get more visits. E-mail us at info@kamamarketing.com.

It is not all about sales

webfarm — Tue, 07 Feb 2012 22:04:16 +0000

E-mail recipients get stuff about sale offers in their in box all of the time. What you should try and do is build a relationship with your clients and prospective clients. If every time they receive an e-mail from you it is about a rate increase or a sale where they can save 10% then they eventually won’t open the e-mails. 10% is no big deal! Now if every time they get an e-mail from you they learn something new about how to use your product or get some other bit of information that they percieve has value then they will love getting your e-mails.

This the secret to effective e-mail communication. They gave you permission to put items in their inbox. It is up to you to make sure that what you put in that inbox has value…in their eyes. We can help you get to know your customer better and tailor your communication to WOW them. E-mail us at info@kamamarketing.com